These e-commerce KPIs are important for defining the average sales per customer who makes a purchase through the website.
In other words, the average sales is the result of dividing the total revenue by the sales for a given period. Using this calculation basis, it is possible to define the average number of votes for products and services.
The information collected using this metric can lead to more effective sales plans and better results, even for online stores selling air conditioners for stores , for example.
With it, you can increase your company's market chile phone number resource share by referencing your competitors, the products they sell, their differentials and analyzing their positioning on the internet.
Conversion rate
It should be kept in mind that a high number of daily visits alone does not mean that an e-commerce site is successful. After all, if these visits do not convert into sales, the business will not be profitable.
That’s why conversion rate is a must-have ecommerce KPI. By applying it, you can check how many clicks actually generate sales and profits for your store. To determine this metric, simply use the following formula:
Conversion rate (%) = (number of e-commerce purchases / number of e-commerce visits) × 100
If the calculated value is too low, it’s up to you to adjust your strategy to increase conversions. This may include changes to layouts, product descriptions, delivery terms, etc.
Return on Investment (ROI)
Considering that the ultimate goal of a business is to generate profits, you need a metric to measure your returns. In this case, return on investment (ROI) becomes a relevant solution.
With this ecommerce KPI, you can examine your store’s profits and returns from certain strategies, such as marketing campaigns. ROI is calculated as follows: