SMS and Messenger Usage Scenarios

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SMS is usually expected to receive urgent notifications from loved ones, banks, and other important organizations, which encourages people to leave notifications active. Sending promotional messages via SMS can cause a negative reaction, so do not overuse this channel.

The attitude towards mailings in messengers is usually more tolerant, since users in this channel are more open to advertising offers. It is recommended to use this method moderately, limiting yourself to three or four messages per week.

It is optimal to combine SMS and instant messengers so that they complement each other.

Scenario 1. Main via SMS, additional via messenger
SMS should be used to transmit key information – transaction data, special promotions and large discounts. Messengers are suitable for less critical notifications, such as introductory messages for brunei b2b leads new users, current promotions, new products, etc. This strategy allows you not to overload customers with frequent SMS and to transmit only the most important information through them. For example, these can be:

Discounts up to 80%.
Access codes to services.
Information about the order readiness for receipt.
Everything else can be sent via instant messengers or email, where notifications are often turned off, allowing the user to decide when to view messages.

Scenario 2. SMS only for those who do not have a messenger
This approach includes the use of omnichannel mailing services that allow sending messages both to messengers and via SMS. Such services contain detailed cards of each subscriber with the necessary contact information. If the subscriber does not have access to messengers, messages are sent via SMS. This helps save on costs and avoid spam in communication channels.