To convert new users, such articles

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Nowadays, it seems that LinkedIn does not favor that standard type of promotional content, especially if it contains links.

To be successful on LinkedIn, you need to provide a lot of value: share tips or an interesting story without any hint of promotion (directing users to a blog or asking them to buy your products).

This is exactly how Gong has become successful. They are publishing stories that get people to comment and engage under the posts.

Such content helps Gong attract the right audience and create awareness about the company without being overly promotional.

A social media post discussing effective sales strategies, emphasizing the importance of focusing on buyer value rather than personal effort.
5. Encourage users to recommend your tool
With word-of-mouth marketing , it's users who create hindi directory content for your SaaS brand: they spread the word about your tool and convince their friends or followers to purchase it.

Here’s how referral programs work to extend this theory to the digital world: Your users join a program and receive a unique link or code to share on social media.

Then, they can create content on their blog, describing the benefits of your tool, or even post on social media recommending your tool to their friends.

After a referred user clicks on a unique link or uses the referral code , a referral program participant receives points or rewards.

How does this actually work in practice? Let’s look at an example from Dropbox to illustrate.

Dropbox is a file hosting service that offers tools for businesses to collaborate and streamline workflows.

Their referral program is simple: refer a friend and you both earn 500 MB of additional storage. If you continue to refer a tool to more friends, you earn up to 16 GB of free storage.

A promotional graphic for Dropbox offering up to 16 GB of free space by inviting friends to join.
6. Build your knowledge base
SaaS companies often don’t see a knowledge base as part of their inbound strategy—it’s mostly about technical content that existing users need most.

This is not entirely true since, in some cases, your knowledge base articles rank high in the SERPs and, as a result, can attract new users and help convert.

The highest conversion potential is usually found on pages that answer a specific question a user types into Google, displaying a solution to a problem the user faces.

should have a direct link between a question and a product and show how a particular problem or challenge is solved using your tool.

To make your knowledge base work for lead generation, you need to optimize it: use your knowledge base software to add a few banners or calls to action under each article that direct users to a free trial.

This way, you make it easier for new users to find a way to get started with your tool after reading a knowledge base article.

Let's cover
Inbound marketing is a powerful lead generation tool that can complement other channels that are already working well for your SaaS business.

To make inbound a solid sales channel, you need to have a solid plan to optimize the content you already have and create new content to increase conversion.

Hopefully, with the tips we’ve shared, developing the right inbound marketing strategy will be much easier.