Like WeChat, WhatsApp is primarily a peer-to-peer texting platform. However, it also enables businesses to communicate directly with an audience or customers for sales and customer support, once they share their WhatsApp contact number.
WhatsApp has approximately 2 billion monthly users, making it more popular than WeChat or Facebook Messenger. It has become the world’s third most popular social network which makes WhatsApp a great marketing platform.
6. WhatsApp campaign - Financial Times
The Financial Times (FT) found success on lack data WhatsApp by sharing two free articles per day with select groups of WhatsApp users. The publisher found that honing its content to include market-related stories rather than news made readers more likely to return to their site within seven days.
Based on a survey of its WhatsApp users, the FT discovered that 80% of the people it reached through the platform were not subscribers. They were also younger, with over a third being between the age of 26 and 35. Overall it found that people who joined the WhatsApp group were 40% more likely to visit its website and subscribe.
7. WhatsApp campaign - Netflix
13 of the Best Social Media & Messaging App Campaigns
Netflix shares personalized recommendations with people who add it to their WhatsApp contacts. In addition, through WhatsApp’s picture-in-picture player, anytime a user shares a link to Netflix a trailer (if one is available) will play on the platform in the same way as YouTube videos.
WhatsApp Social Media Campaigns
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