Good lead management, from the upstream lead generation phases to the conclusion of the sale, requires that a process be put in place. As in football, not all passes result in a goal.
On average, 1% of visitors to a B2B website convert into leads (raw leads or MCL for Marketing Captured Lead). In the best case, only 60% of these raw leads are of marketing or commercial interest to the company. turkey whatsapp data
This represents a significant amount of information collected from websites. You need to know how to sort and qualify it before passing it on to the right sales teams… and at the right pace.
In football, this role of passer is played by the midfielders. In marketing and sales organizations 2.0, the Lead Center plays the role of these midfielders.
This multi-channel call center is responsible for converting and qualifying all leads from the company's website. Equipped with the latest tools in terms of data management and customer experience management, the Lead Center ensures that sales teams quickly benefit (usually less than 24 hours) from commercially exploitable leads.