MBA Luxury & Fashion Information from 5:15 p.m. to 6:30 p.m.

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Conference “The digital transformation of luxury retail” by X. Court, founder of Vente-Privée.com, on February 2, 2016 preceded by the ESLSCA Luxury and Fashion Open House
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The MBA (3rd cycle) specializing in the management of Luxury, Fashion, Cosmetics and Perfumes Companies, 11th year, Program launch award In the top ten of the overseas chinese in uk data ranking for 10 years, Pedagogy Trophy (student satisfaction feedback) exclusive to Luxury & Fashion masters, World Winner 2015 Best Masters Summit Eduniversal ranked 13th out of 30, invites you, on Wednesday February 2, 2016, to the Open House at 4:15 p.m. followed by the Conference-debate with Xavier Court, ESLSCA class of 1989, Founding Director Vente Privée.com:

Open House: February 2, 2016



Conference with Xavier Court, ESLSCA 1989, Founding Director of Vente-Privée.com, Elected e-commerce personality of the year 2013, entitled “The digital transformation of luxury commerce”



Tuesday, February 2, 2016 from 7:00 p.m. (sharp) to 9:00 p.m. Paris ESLSCA Business School, Amphi Grenelle, 171 rue de Grenelle, Paris 7th, Ecole Militaire Metro.

"A minefield of paradoxes", this is how the multidimensional digital upheaval of luxury activities has been described: the redistribution of the cards between companies already established in the sector and new entrants is already well advanced...

These are imposed without any legitimacy other than technological and commercial, basing their growth and entrepreneurial strategy on digital technology.

How can we reconcile the impersonal immediacy of the digital transaction with the dreamlike and jubilant experience of the in-store experience, which undoubtedly needs to be reinvented? ...

Combining the elitist discretion of a world of rarity and extreme quality with a displayed presence in a commonplace network open to all requires precautions... Conversely, among many other positive components, Big Data provides very useful information to sellers to optimize the relationship with customers in the luxury sector, who are very attached to personalization...



+ see the Specialized MBA in Luxury Management program