Financial newsletters are prohibited from attaching links. What will happen to marketing newsletters?

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Financial fraud techniques emerge in endlessly. Text message senders actively cooperate with the government to prevent fraud, so that the number of fraudulent text message cases has been significantly reduced. In order to make it easier for the public to identify, the Financial Supervisory Commission also announced on 2023/9/19 that financial institutions will not send text messages with immediate effect. Text messages with linked URLs prevent people from misunderstanding and entering important personal information in the links. In the future, people who want to visit financial institutions can just use the official website, online banking, or APP of the financial institution directly.

Financial newsletters are prohibited from attaching links. What will happen to marketing newsletters?




Since most of the methods used in fraudulent SMS are to trick customers into clicking on URLs or adding LINE IDs, making customers less and less afraid to click or join. Therefore, when sending nigeria whatsapp phone number marketing SMS, business owners should try to avoid using this method if they hope to redirect the SMS message back to their own website. Short URLs or LINE IDs that are difficult to identify. Although short URLs can reduce the number of words, they cannot identify the brand. It is recommended that brand owners reduce their use.



At this time, the business owner can also change the marketing strategy of the text message. As long as the brand name and discount code are clearly attached to the marketing text message, even if no links are attached, customers can easily attract customers to return to the brand website or APP for consumption.



In a world where fraud is rampant, no one can guarantee that other types of fraud will appear in the future. Regardless of whether business owners use SMS marketing or other marketing channels, copywriting design and marketing planning must also keep pace with the times in order to be successful. Marketing effectiveness will not be compromised, and customers will be more willing to participate in marketing activities.