By Javier Rocamora
LThe Tuenti brand started out as a social network, eventually becoming one of the most popular in Spain at the time, but its success did not last forever, and its inability to compete with rivals such as Twitter or Facebook led it to reinvent itself and become a telephone operator, which would later be integrated into O2. Let's discover the story of what once stood at the top of social platforms, and how it ended up disappearing.
2006: the origin of Tuenti
If we look back at the history of social networks , the Tuenti platform started in 2006, when its founder, the Californian Zaryn Dentzel decided to establish himself permanently in Spain and get ahead of the still relatively little-known Facebook by creating a social network in a style similar to that of Facebook creator, Mark Zuckerberg .
Like its competitor, Tuenti was originally aimed at twenty hungary number data omething university students, at the time the most likely audience to adopt a social network. And the experiment worked. Spectacularly well. Tuenti grew in users, becoming the most popular social network in Spain in 2009 , above Facebook. In 2010, Tuenti reached 10 million users, mostly teenagers, despite the fact that a limit of 14 years was imposed, below which it was not allowed to open a profile.
Almost all of you who are now between 30 and 35 years old have had a profile on Tuenti. Its penetration in this age group (15 to 20 years old) reached over 80% of the population . If you were a high school student, you had to be on Tuenti. Facebook was boring, and besides, your parents were on Facebook. Tuenti was the social network of choice, from which you would jump to Twitter and/or Facebook when you started your university studies and formed new groups of friends.