Therefore, it is essential to be clear about the audience or type of customer we want to target with our product. For example, we could say that Meetic , a web platform for singles, would focus all its marketing strategies on reaching that target audience and therefore would not join forces to reach married people or people in a relationship. Being clear about the target audience is essential for the success of any company.
Of course, a company can have different targets, as there may be differences in the target audience for different products or different campaigns. For example, the target audience for Danone's Activia is not the same as the target audience for its chocolate cup.
The concept of target is closely related to that of buyer greece number data persona. As we explained at the time, a buyer persona is a fictitious profile of an imaginary person who brings together the characteristics of a specific type of our clients, something like an “ideal client”. These individual, fictitious profiles, created to create a “John Doe” or a “Mary Gonzalez” that allows us to materialize the type of client we are targeting, are an essential part of the target.
The target covers a wide range of individuals, with different characteristics, but if we make the effort to formulate the buyer persona of our business:
Our target as a company will be made up of different buyer personas.
Each campaign, each product, each service… can be directed to one or more buyer personas.