The Instagram profile is a great calling card for brands. Users enter expecting to find a consistent aesthetic line and clear information. Highlight covers play a fundamental role in this first screen that defines whether a user follows the account or not.
In this article, we focus on Instagram story highlight icons . This is a comprehensive guide that reveals why this feature is so appealing to users and how brands can benefit from its potential to captivate their followers.
What are story highlight icons?
Icons or covers for featured stories are whatsapp data images that resemble covers or covers that anticipate this content. Like the cover of a book that, in some way, illustrates and represents its interior, these covers also function as a preview.
In this sense, there are two main objectives for having great images for featured stories:
Inform and organize the content of this section of the feed .
Attract and captivate the audience to enter and view the content.
Highlight covers are a very useful tool for categorizing the information on your Instagram profile, as they allow you to communicate its different sections.
This can be useful for any user: from a content creator who wants to be an influencer to a business that sells through this social network.
Tip: Remember that featured stories also have a title. Use these characters to inform what each story is about and encourage visitors to view the content.