By Astrid Ruiz
Marketing4eCommerce Editor
X, formerly known as Twitter , has just closed a first-of-its-kind agreement with Paris Hilton and 11:11 Media, the influencer and entrepreneur's multimedia content agency, to carry out a series of commercial and video initiatives that will give a breath of fresh air to the social network.
According to the technology company, the agreement will last for two years, during which X will work with Hilton and her company to produce four original video content programs per year focused on fashion, beauty, travel and other topics, which will include live shopping features .
In addition to this, the famous influencer will also help finland number data promote the launch of new products and services from X. The agreement includes a revenue share between X and Hilton's 11:11 Media, which according to a spokesperson for the social network has been "attractive for both parties."
Hilton herself shared the news on her official X account through a post in which she expressed her excitement about the alliance and added, “together, we will explore new ways to connect with all of you through video, live video, live shopping and even Spaces .”