The mission defines the purpose of the company's existence and what differentiates it from others . In other words, it has to do with the value proposition of a business.
The primary role of the mission is to inspire and engage the team , connecting all stakeholders to guide them toward business success.
A company's mission serves to give focus to the efforts and initiatives it seeks to achieve and its importance can be divided into three interest groups:
Importance for the organization . If your finland phone data employees know the company's mission in detail, each individual effort will be aligned with what you want to achieve collectively.
Importance to the customer . Your current and potential customers are going to experience most of the results of your company's efforts. In this case, the mission is key, as it will be evident in actions more than words.
Importance for the market . The mission tells the industry, investors and potential allies how you are going to achieve your objectives. Through this information, you will raise funds to develop your company, as well as attract partners aligned with your project.
How to define the mission?
To define a company's mission, it is important to have detailed knowledge of your objectives , the means you use to achieve them, and of course, a precise understanding of the importance of the message you want to convey.
The mission is closely related to your company's identity and this means that it varies substantially from one organization to another. For this reason, there are multiple methods to reach that powerful phrase you are looking for .
On this occasion, we recommend the following method to develop your company's mission:
1. Answer these key questions about your company
What do we do? What do we do?
How do we do it? What do we do differently to achieve it?
Why do we do what we do? What is our purpose?
Who are we doing it for? What do they mean to us?
What does your company do for your employees? How do you involve them in what you do?
What does your company do for your customers? What is the effect on their lives when they come into contact with your brand?
What does your company do for the market segment it belongs to? How can your segment's partners grow thanks to what you do.