By Francisco Torreblanca
www.franciscotorreblanca.es
HWe talk about the term conversion in digital marketing when we refer to the fulfillment of the specific objective that a brand defines for an online campaign. Conversion can have different types, and can range from a simple subscription to a newsletter to the purchase of a product or service. Without a doubt, a conversion represents the desired action for a brand for each visit it receives on its site .
In the jargon of the conversion field, there is one dominican republic number data word that stands out: lead. This is the user who shows interest in the brand's proposal. Therefore, the more leads are generated, the greater the chances of achieving conversion.
Types of conversion in marketing
A key concept: the conversion funnel
Conclusions: The importance of measurement
Types of conversion in marketing
Below, we will highlight some types of conversion that we must take into account when working in the digital field.
Conversion of visitor to lead
Typically, before a visitor can become a customer, they go through an initial phase of interaction with the site . This type of conversion involves a strategy of persuading visitors to provide us with their contact information (for example, their email), which we can exchange for something of value, such as a newsletter, a special offer, or access to exclusive content, among others. This conversion is key to establishing a relationship and achieving potential leads in future customers.