User experience is essential to transform a visitor into a customer.

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Put yourself in the user's shoes

Every detail of your website, from product images to contact forms, helps to seduce and reassure the visitor, thus encouraging their decision to make a purchase. That is why every decision regarding the web design of your e-commerce site must be made with user interaction in mind.

By putting turkey phone data yourself in the shoes of your future buyer, you will be able to anticipate their needs and preferences: What type of navigation would be best suited? What logic should you use to organize your products? How can you simplify the payment process?

Want to ensure the effectiveness of your website design? Have your friends and colleagues test it. Ask them to rate its ease of navigation, attractiveness, and visual comfort.






03. Prioritize simplicity
Of course, the web design of an e-commerce site must be in harmony with your branding, but above all it must be discreet! Simply because the stars are your products, and not the site itself.

Indeed, the more your web pages are loaded with all kinds of visual information: untimely messages, colors that serve no purpose, patterns, different typographies, etc., the more your products will be drowned in the mass and the buyer's attention will be diverted.

To simplify your e-commerce site, start by removing all unnecessary information. And SPRAY the content. Leave breathing spaces between the different pieces of information, this will give an impression of clarity and simplicity.



professional tips for effective e-commerce website design - tip 03
E-commerce site www.one32.com – web design and development: Li-Nó Design



04. Facilitate navigation and the ordering process
Whether it's how you organize your products in the menu or catalog page, present information on the product page, or guide the buyer through the checkout process, stay logical and consistent.



Optimize the Menu
Most visitors probably already have a specific product in mind when they enter your e-store, but they still need to be able to find it quickly.

The implementation of a mega menu makes it possible to display all the categories and subcategories of articles offered on the site. This functionality encourages the consultation of several products and thus increases the purchasing possibilities.

However, be careful not to overload the menu with too many options and information so as not to distract the user's attention.

If your store offers a large number of products, a search bar is also necessary. It must be clearly visible and permanently accessible.