Smartup partners set three key challenges to differentiate themselves in internationalization: understanding the market and who their approach interests, managing knowledge and staff turnover , and ensuring effective communication with teams in two countries.
To understand the Mexican market, Smartup implemented strategies such as presentations and executive classes at universities and business schools . This allowed them to gain cultural knowledge and establish a business network, avoiding the rotation of valuable profiles.
As for communication between teams in two cayman islands number data countries, Palomera points out that Smartup has a similar team in Mexico , not just a superficial adaptation. A strategic management team in Spain coordinates production, which provides stability in crisis situations.
With these key challenges overcome, Smartup has proven that successful internationalization goes beyond establishing a physical presence in another country. Its approach is based on understanding the local culture and economy , managing talent and ensuring effective communication to endure over time and grow in the Mexican and Latin American market.