Pascual has created a new corporate website. This platform responds to the objective of modernizing the digital identity, which is an important step to consolidate its new corporate culture. In the words of Francisco Hevia, Director of Corporate Responsibility and Quality Communication at Pascual , “ #MovimientoPascual is a new work philosophy , a new company philosophy. The world is constantly changing, evolving and so is Pascual. We have transformed ourselves on the inside and now we are doing the same on the outside. Today, we are presenting a new website, adapted to the new times with an innovative design and navigation and quality content that will also help us improve our online reputation.”
This new website aims to offer a space that is faithful to the values (closeness, passion, innovation, integrity and quality) and the DNA of the company.
A new way of communicating. The new website is an innovative and modern presentation letter to the outside world, at the forefront of design, usability and content, which aims to extend the Calidad Pascual culture to all its interest groups, “keeping in mind everything we are and where we are going,” says Hevia.
This digital platform will modernise the company's digital image and help it achieve the ukraine phone number strategic objectives it has set for itself. As Hevia points out, "we want to be a benchmark in digital content for the web and social networks."
For this reason, the new Calidad Pascual site will feature innovative, multi-format and differential content to support all brands (Pascual, Bezoya, Bifrutas, Vivesoy, Mocay, DiaBalance and The Goods) and provide value to the user, who, as Hevia points out, “we want to win over with our stories”.
Modernizing the digital identity.
The group has also launched its new Intranet in recent months, as well as the daily internal communication newsletter. All of this with the aim of offering a more modern and useful tool for employees.
In addition, the company's strategy and positioning on social media have been improved. Among the company's new milestones are its new Instagram profile and the agreement with Linkedin to attract talent. The company also actively listens, engages in dialogue and communicates on Twitter, Facebook and YouTube.
The company has now launched its new website, which follows the pattern of functional and attractive minimalism in its structure and design; it prioritises quality, originality and novelty in content , reflecting the company's culture and corporate identity. A space with all of Pascual's personality, useful and practical in its usability, and which is presented in Spanish, English and Portuguese.
After completing this first phase, in which internal and external communication channels have been modernised , the company is focusing on quality content with its new website, which from today feeds all its platforms. A second phase is already underway to improve engagement and further promote dialogue with society.