To explain each of the optimizations, we will use examples from one of the sectors in which seasonal campaigns for specific dates are key : flower shops
flower shops
1.Unique URLs
You will need to create occasion- specific URLs so that the keyword/search intent representative of the seasonal campaign works. A clear example of this would be a search for: “flowers for Mother’s Day”
mother's day flowers
In this case, if we are a florist, we may be interested in positioning ourselves for this search intent, in which our potential client intends to " buy a bouquet of flowers for their mother."
mother's day trend google trends
As we can see, there is a clear seasonal search as the key date approaches: May 5th .
To appear in this search we must have a URL that cameroon number data responds to this search intention, as Colvin does very well .
url mother's day
By creating this specific URL we can start working on the URL so that it is positioned in May, when searches skyrocket
2.Inbound articles
To support the transactional URL following the case of “flowers for Mother’s Day” we will create related content to achieve two things: