What is a newsletter and why does your business need one?

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Before starting the service, it could be very useful to evaluate which internal resources in your company you can count on and conduct a short investigation into the work of the competition . Even in this case, SEMrush can be a valid analysis tool. For example, by entering your domain and selecting “Competitors” , both for organic and paid searches, you can instantly extract a list of sites with the details of the level of competitiveness counted on the keywords in use and with the volumes of the keywords in common.

Conclusions
If you are convinced to start the email marketing channel in your business, always keep in mind what a newsletter is, or should be, and what function it can play in your relationship with your contact list. Then carefully evaluate the platform to use for creating and sending messages, because it will have to provide some minimum requirements to achieve your goals, in particular:

the ability to manage subscriber lists in greece phone number segments or groups based on the target you want to reach
the A/B test or A/B split option to conduct tests on the submitted content
detailed statistics also on single sending (not just aggregated data)
setting up automations (chained automatic messages, established based on user behavior)
integration with other software.
Make sure you entrust the creation of content and the management of the editorial plan to professionals in the field of business writing and content marketing , because providing exclusive materials, dedicated to your list, will help you become a point of reference for your readers who will be eager to receive and share your newsletters!

What do you think about using newsletters in a business strategy?