Practical example of promotion: Sunscreen

[ayeshshiddika11]

I'll give you an example so you know what I mean when I talk about promotions. Every season you place an order for products for your business.

When summer arrives, you decide to sell a line of sun creams. You set up a visually well-cared-for stand with jars of the cream and a poster with images that suit the public you want to target: children playing on the beach, a girl sunbathing or a man taking a walk. A couple of months go by and the beach and holidays are over, so your sales drop. What do you do with the leftover products?

You have two options: either you place them on a shelf next to other creams without highlighting them or you give the situation a twist. You can use a commercial strategy based on “OFFER”, “Last units!” “Price drop”, or, and this is where having a well-designed strategy comes into play, look for another target audience.

If before it was for those who use the vietnam phone data summer to go on vacation and relax, now we are going to address those who take care of their skin all year round and look after their skin. Sun creams are sold as products that can be used in any season because, although we do not expose ourselves to the sun as much, it is still harmful and can cause spots or other major illnesses.

And if you still have some products in stock in winter, recycle the associated image and put a boy skiing.

If before placing an order for any product you create a sales strategy, carry out a study of your clientele and the promotional and advertising actions that you can design, you will make a profit!