Now that you've learned about the different types of sportswear suppliers in Mexico and wholesale sportswear distributors , I'll tell you how you can partner with them to start your online business. It's easier than you think!
Make a business plan.
Develop your brand.
Create your online store.
Open your business's social networks.
Promote it on social media.
Let's go through it point by point so there are no doubts. What do you think?
1. Make a business plan
Think of it as a treasure map that will number data lead you to your goal. A business plan can help you lay the foundations for the venture you are working on. Doing so will help you understand who your competitors are, the advantages there are in the sportswear market, and will even be useful for outlining strategies that will help you differentiate your brand from the competition.
Tip: Save time creating your business plan by downloading this helpful clothing business plan template. It's super easy to use and completely free. Download it now!
Boost your brand by creating your own online store.
2. Develop your brand
You will find that with a business plan, developing your brand is done in a more efficient way. Some of the elements you should consider when creating your company's image are name, logo, slogan and color palette.
The good news? We've developed tools that can help you give your business a professional face. Here are the links to each of them. They're free!
Sportswear Store Name Generator
Slogan creator
Logo maker
Color palette generator
What name should you give to a sportswear store?
Some of the names you can use to name your sportswear store could be:
Coliseum Clothes
Trendy Gym
Sports fashion
Fit and Glam
Gym Fashion
Fast and Fashion
World Sport
Fashion and Sports
Boost your brand by creating your own online store.
3. Create your online store
Now that you have an established brand, the next step is to open up your business' sales channels. Nowadays, leaving out online sales is a mistake, since using the internet to buy sportswear and other accessories is not only a habit that many athletes have, but it is also a great opportunity to make money without investing in a physical location and absorbing the expenses related to it, such as security, rent, services, furniture and more.
To create your online store, my recommendation is that you do it with the help of a reliable e-commerce platform, which allows you to create your online store easily, without investing a lot of time and effort in programming. This and more is what you can find at Tiendanube. Without the need for advanced knowledge in web design, you can have a website with a shopping cart and ship to all of Mexico, accepting the most commonly used payment methods. Even payments at Oxxo!
4. Open your business's social networks
With an online store open, the next step will be to bring potential buyers to it. One of the best methods to do this is through social media. Instagram and Facebook are two of the networks that give brands the best return on investment, so I recommend that you start with at least these two and as your community grows, consider other channels such as TikTok, Twitter or Pinterest.
If you don't know how to create social media for your business , here are some guides that can help you open your business accounts like an expert.
Boost your brand by creating your own online store.
5. Promote it on social media
In addition to the efforts you can make organically on social media, it is likely that in the initial stages of your business you will need an extra push to position your brand. This boost can be obtained through online promotion and advertising strategies. Your business plan can help you create a large-scale plan that allows you to reach the specific audience your company targets.
How to promote sportswear?
There are many ways to promote sportswear. Some strategies that may be useful to you could be:
Rely on influencers on social media.
Make alliances with gyms and sports centers.
Investing in advertising on Instagram Ads.
Creating content on TikTok that talks about the benefits of your products.
Place ads on Google Ads and other search engines.
Find a brand ambassador.
Partner with companies that sell similar services and cross-promote them.
Looking for inspiration to create your store? Check out Meascrew, a clothing store created with Tiendanube technology, with a sportswear section for men and women.