Companies need to really pay attention to what their consumers want – not just in terms of the products or services they sell, but also in terms of their customers’ values, fears, hopes, flags and beliefs. This must be a core and internal focus of the company itself (in all its areas). Customers prefer brands that engage As we said before, today’s consumers seek to connect with brands that support diversity and inclusion.
This is, of course, about advertising, but it goes sweden number data beyond that. According to the Global Marketing Trends Executive Survey, it’s also important for consumers how companies apply diversity in the workplace, encouraging and opening up spaces for women, black people, LGBTQIAP+ and other minorities.
surveys show that diversity-related behaviors are increasing, especially among Generation Z (the new consumer force). They, like Generation Y, are Generation P (Purpose), but they seem to go a step further. They are known to care about issues related to our planet - it is not hard to find references from young activists like Greta Thunberg - and the sustainability necessary for conscious production and sustainable business growth. The Global Marketing Trends Executive Survey also shows that 57% of consumers are more loyal to brands that work to address social inequality.