The company was founded in 2008, and since then, it has grown into one of the most popular online marketplaces in China. The company's annual net income has declined in the past few years, mainly due to the COVID-19 epidemic, but as the Chinese e-commerce market has grown, so has Vipshop. Vipshop's popularity is due to its business model that focuses on flash sales and deep discounts for domestic and foreign brands, thanks to the company's cooperation with many agents and manufacturers who offer lower prices.
As of 2022, more than 1,600 brands have been selling at special prices on the Vipshop platform. Flash sales on Vipshop accelerate consumer purchasing needs. It seems that luxury goods have more brand influence, and Vipshop should naturally usa whatsapp resource pay more attention to them, but the fact is just the opposite. When Vipshop shifted its product positioning to light luxury, fast fashion, high street and other brands, it achieved explosive growth.
The sales system operated by Vipshop allows unknown brands to enter the Chinese market. The platform often organizes promotional activities in the form of "selected brands + big discounts + limited-time sales" on many occasions. For example, there are special events on April 19, and then April 29, April 30, and Labor Day on May 1. Vipshop will of course also participate in major shopping events in China.