Symphony’s AI creative suite also includes AI Dubbing , a global translation tool. This tool enables creators and brands to overcome language barriers, scale their content across multiple languages, and connect with global audiences.
AI Dubbing automatically detects the language of a video and then transcribes and translates the content to produce a video dubbed into more than 10 languages (including Spanish) , making the message more inclusive and impactful to diverse audiences.
Symphony Collective: collaboration and innovation
To ensure industry feedback is key to the development venezuela number data of Symphony and AI-powered solutions, TikTok has also launched the Symphony Collective: Industry Advisory Board . This board is made up of a variety of content creators from different sectors. Founding members include representatives from companies such as Mondelez (Oreo, Milka, Trident), American Eagle, Wendy's, and the NBA, as well as agencies and content creators.
The precedent of Instagram
This TikTok initiative comes just days after Instagram 's , which will allow big content creators to create AI versions of themselves to interact with their followers. Both platforms are investing in AI technology to improve interaction and personalization , highlighting the growing importance of AI in digital marketing . Of course, while TikTok's proposal is much more advanced and focuses on digital avatars and translation tools, Instagram seeks to allow creators to automate interactions with their followers, showing a diverse but complementary approach to the use of AI for marketing .