Neuro-linguistic programming applied to active sales in the company

[ayeshshiddika11]

It is well known that a company's sales department is key to ensuring its continuity over time. To do this, the salesperson or salesperson must attract the customer to their product by generating real expectations of it and achieving their satisfaction.

But in recent years, companies have been faced with numerous changes resulting from new technologies , new customer needs, excess market supply and new sales channels, fundamentally.

All of this has meant that sellers must have highly developed skills such as creativity and imagination in order to attract customers to their product or service and distance them from the increasingly strong and aggressive competition.

Neuro-linguistic programming helps to meet the challenges of active sales
In order to cope with these changes, the company has begun a process of changing from the traditional sales model to the current active sales model, with which they intend to leave behind the concept of sales as a mere exchange of products or services for money, and move on to establishing a relationship in which the customer is provided with a indonesia phone data benefit by satisfying their needs and is accompanied at the time of purchase, in order to obtain greater connection and loyalty . This type of sale involves increasingly greater and more complex challenges in order for the company to try to survive in a highly competitive and aggressive market such as the current one.

In the traditional sales model, the customer is the one who, when faced with a need, seeks to satisfy it and therefore explores the market analyzing the different offers presented to him. The seller is a passive being whose activity is limited to the presentation of his products or services. In contrast, in active sales, the customer is the protagonist of the process , the center around which the seller will act, and the latter is an active subject who seeks not only the specific sale of the product or service, but also to get to know the customer, please his senses and satisfy his needs, as well as establish a relationship of trust with him that allows him to build loyalty and maintain him over time.