Pro tip : Check insights weekly to identify

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trends and changes early. If a particular dish appears particularly often in searches, highlight it on your profile or in posts. Compare your performance with the competition (e.g. in your neighborhood) to specifically increase your visibility. 10. Link social media and website A professional and australia phone data consistent online presence requires connecting your various channels. Your Google Business Profile should be a central hub that leads visitors to your other platforms. Social media links : Add links to your Instagram, Facebook and other channels to reach potential guests there as well. Website integration : Link to your website, ideally directly to the menu or a reservation form. Cross-promotion : Use your social media profiles to draw attention to your Google business profile, e.g. “Find us on Google and leave a review!”The trend towards craft beer is unbroken and has led to a steady increase in microbreweries in recent years. From 2010 to 2020 alone, the number of breweries increased by around 40%, with over 1,500 breweries now registered across Germany. The boom is not only a reaction to the offerings of the large brewery groups that dominate the industry, but also a passionate return to regional specialties and old brewing traditions.

Setting up your own microbrewery - whether with or without a bar - is an exciting and challenging undertaking. Below we will look at the various aspects that need to be taken into account when setting up such a brewery. Contents Starting a Microbrewery: Successfully Brewing Craft Beer Opening a microbrewery: definition and requirements Costs of a Microbrewery Business license: Registration with the trade office Brewery license: production and sale of beer Restaurant license: Serving beer on site Customs declaration: Alcohol tax liability for beer Brewing Craft Beer: According to the Purity Law or not? Business Plan for Microbreweries Special case: opening a brew pub Advantages and disadvantages at a glance Opening a microbrewery: definition and requirements Before we get to the requirements for setting up a microbrewery, we should first clarify what exactly is meant by this. As the name suggests, a small-scale brewery. In Germany, a brewery is classified as "micro" if it produces less than 1,000 hectoliters of beer per year . However, this definition is not set in stone - depending on who you ask, different numbers are given. What is special about microbreweries is their focus on quality, creativity and craft brewing .