The fast food chain pushed the hashtag #GuacDance. It then challenged its followers to dance for free guacamole using a sound clip from children's entertainer Dr. Jean on YouTube:
Chipotle's #GuacDance Challenge
In six days, the channel received more than 250,000 videos. Thanks to this promotion, Chipotle served more than 800,000 sides of the condiment alongside orders in one day.
Chipotle is a huge brand. But it uses an accessible idea: an annual event or day that relates to your business.
There are many that you can use for inspiration.
For example :
World Compliment Day (March)
Eat What You Want Day (May)
World Emoji Day (July)
World Tourism Day (September)
Small Business Saturday (November)
Browse viral trends from brands, songs, and greece phone data events to see where it makes sense to get involved.
Next, break down what makes your product, service, or audience unique and create a trend or challenge around that element.
9. Partner with other brands
A marketing partnership is when two or more brands strategically collaborate to achieve a goal. To be successful, both companies must have an overlapping target audience segment.
For example, female skate collective GRLSWIRL recently collaborated with women's sports brand Roxy.
Sleep Festival Day (January)
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