Brand extensions are favorable to companies who want to use

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What is Brand Extension? 3 Types of Brand Extensions 6 Positive (and Negative) Brand Extension Examples Is a Brand Extension Strategy Right for Me? How to Tell If Your Brand Extension Strategy Was Successful Wrap Up: Brand extension is a growth strategy What is Brand Extension? Brand extension is a marketing strategy that uses an already established brand name to introduce a product to its target customer base. Some companies will choose to launch a new branch of their company under a different name, but that creates a need to essentially start from scratch by building brand reputations and reliability.


The benefits of their existing brand name to develop new products. By using the vietnam telegram number list existing brand name vietnam telegram number list and introducing new products or services that are close to but outside of the typical reach of the branding identity, companies are able to showcase new ideas without having to start brand building from the ground up. 3 Types of Brand Extensions There are a few different types of brand extension strategies that might be advantageous to your business.


Here are three different approaches you can take to brand extension: 1. Line Extensions A line extension is a term used to describe brand extensions where a brand launches a new product line in a category that the brand is already associated with. Therefore, the brand avoids the difficulties of adding an entirely new product category. An example could include a drink company adding new flavors or a skincare company introducing a lotion with a new formula targeting a specific skin condition.