These are some of the tools that will help you understand

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What your rankings are and where you can find areas to improve: Keyword Research Tools On-Page SEO Tools SEO Plugins Link Building Tools Technical SEO Tools SEO Software Platforms While these tools can help you understand SEO performance, you’ll need to know what the metrics they refer to mean. Here are some of the key metrics of SEO that you’ll need to know as a digital marketer and their definitions: Impressions Impressions refer to the number of times your links, content, or advertisements appear to users on search engine result pages, social media platforms, or other websites.


It’s a measure of the visibility of your content or brand, indicating how often it appears turkey telegram database to potential users. Clicks Clicks refer to the number of times users click on your links, content, or advertisements after seeing them. It’s an indication of how attractive and relevant your content is to users, and how effective your calls-to-action are. Organic Traffic Organic traffic refers to the number of visitors who arrive at your website by clicking on a search engine result, without clicking on an advertisement.


It’s a measure of the effectiveness of your SEO strategy in driving relevant traffic to your website. Ranking Pages Ranking pages refer to the number of pages on your website that appear in the top search engine results for specific keywords or phrases. It’s a measure of how well your website is optimized for search engines and how relevant your content is to user search queries. Backlinks Backlinks refer to the number of links from other websites that point to your web pages.