Do you want to be in the first results of search engines? At Web Positioning Salamanca we tell you 10 rules to position yourself in Google , know what you must do to be on the first page. And thus, you will be able to get more clicks, traffic and therefore more income. Keep reading and learn more about this topic.
SEO Success: A Combination of Factors
As you may already know, SEO or web positioning in Google is the process and all the actions that are followed to generate free, organic and natural traffic from the search engine results page. The most popular search engines are Google, Bing and Yahoo, but content pages and social networks are also search engines.
Google is by far the most popular search engine in the world. It analyzes cameroon telegram data websites through its algorithms, which are constantly changing, with the intention of offering better results to users and avoiding black hat SEO practices.
SEO depends on two basic factors : on-page SEO and off-page SEO . In order to succeed, it is also key to be aware of changes in the algorithm, thus avoiding penalties.
On-page factors have to do with content, site architecture and structure (HTML code). These depend entirely on the website owner, such as the content you publish, the codes, the metadata, among others.
Off-page factors relate to inbound links, trust or authority, local and social SEO. These are the ones that the website owner does not directly control and are used because search engines have noticed that the webmaster cannot be relied on alone to rank a website.
No single SEO factor will rank you on Google or any other search engine, what you need to do is combine all the strategies. Because having a good structure will not help if a page has low-quality content. Or having many inbound links will not help if they are all of poor quality, in fact this could get you a penalty.
It is best to have several positive factors, this way you will have a better chance of ranking.
Follow the 10 rules to position yourself on Google
Taking the above into consideration, you will realize that you should dedicate a good part of your resources to on-page SEO, that is, to what you can control. Although, of course, link building and optimizing your social profiles are also very important.
1. Loading speed
A very important consideration in the mobile age is loading speed. Users are very impatient, or they don't always have a good data connection. You need to make sure your pages are well designed, mobile friendly, and load fast.
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Loading speed is a decisive factor in ranking on Google. You must make sure that your website loads quickly. To do this, you can use the Google test , a tool that will tell you how your website is performing.
AMP is a factor that has gained importance in recent years. It is a format that you can apply to your website and that involves an HTML diet so that websites load faster on mobile devices. This is not a ranking signal but it does not mean that it does not impact the results.
2. User experience
Google cares a lot about users and providing them with a good experience . This has been a ranking factor for a long time and it's no surprise. Many of the algorithm changes in recent years have had to do with this.
User Experience is abbreviated as UX, and this is often seen as a purely technical role, and yes it is. But it is not only about optimizing websites technically, but also about understanding how to optimize different types of content for search engines.
If your content doesn't engage users, you won't rank, no matter how good the information is. Therefore, you should invest time in learning what your visitors are like and what they want; understand what content helps them. For this, you can take into account your website's analytics.
3. Domain Authority
Domain authority is important and you need to care about it to improve your SEO. But, you can't do this overnight. It needs to be built over time. Focus on the quality of inbound links rather than the quantity.
Domain Authority is a DA metric developed by MOZ that predicts how well a website can rank in SERPs. You can measure it with the MOZ Toolbar.
A website is generally considered to have domain authority when it has quality external links. New websites usually start with zero DA. This metric is difficult to influence, so the best thing you can do is follow good SEO practices.
4. Quality content
Quality content is very important for SEO. What you publish must be well written, not only in terms of grammar but also semantics. Errors like this will not help you rank higher.
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Content should add value, answer users' questions and not be created just to rank for keywords. The quality of your content is essential if you want to rank on Google .
Quality content can be a 5,000-word post or a 30-second video. Some posts take months to produce, while others take just a few seconds. There is no one-size-fits-all formula, you just have to meet your visitors’ expectations.