semantic analysis customer reviews

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1. What is semantic analysis of customer reviews?
2. Why use semantic analysis to better understand your customers?
Conclusion


semantic analysis customer reviews

1. What is semantic analysis of customer reviews?
Semantic analysis is the study of words in their context . Textual croatia phone number library data is interpreted in order to categorize them by theme, by subject and to associate a feeling with them.

In the context of customer reviews, studying the meaning of the opinions left by consumers allows you to understand their opinions, feelings and perceptions towards your brand, your products and your services. This involves taking into account the written words and the tone of voice in their verbatim comments.

The semantic analysis of customer reviews focuses on two aspects:

The form of the message , that is, the relationship between the words that compose it
The substance of the message , therefore the meaning of the words when they are associated
To do this, we use machine learning (to put it simply: an artificial intelligence tool that learns as it goes along from the instructions and data provided to it) coupled with the collection of verbatim comments left on different platforms: from Google My Business and Apple Business Connect files, to dedicated tools like Trustpilot or Avisvérifiés.com, via Facebook.



semantic analysis know customer reviews

2. Why use semantic analysis to better understand your customers?

Identify your customers’ expectations
When your customers visit your physical points of sale or browse your online platforms, they feel varied emotions depending on what they are going to experience.

Sometimes their emotions will be negative, positive or even nuanced: this will be felt in their customer reviews.

Semantic analysis of customer reviews allows us to highlight their feelings at a given moment. It is therefore important to take into account their testimony and their sharing of experience in order to act and improve the situation if they are not satisfied, but also to maintain a high level of satisfaction otherwise. A customer's opinion can always be changed depending on their intentions, the phase of the customer lifecycle they are in, but also depending on the interactions they will have with your company. It 's up to you to improve it!