This strategy is about being consistent. It is about being helpful. It is asia mobile number list about being there for your customer. This, consequently, helps you turn them into a sale.
What is a Touchpoint?
A touchpoint is any moment a person interacts with your business. It is a moment where a person comes into contact with your brand. Some touchpoints are digital. For example, a person sees your ad on Facebook. Or they read your blog post. Some touchpoints are personal. For example, a salesperson calls them. Or they meet you at an event.
A good touch marketing strategy maps out all these points. It plans for every interaction. It makes sure every touchpoint is positive.
Creating a Touch Strategy
To make a good strategy, you must first know your customer's journey. What do they do from the moment they learn about you to the moment they buy? What are their questions at each step? What information do they need?
Your strategy must match this journey. For each stage, you must have a plan for a touchpoint. At the start, the touchpoints might be a social media post. In the middle, it might be an email with a case study. At the end, it might be a phone call with a salesperson.
Using Automation for Your Touches
You cannot manage all the touches by hand. It would take too much time. You need to use automation. Automation is a set of tools. They send emails for you. They send them at the right time. They can also show ads to people who have visited your website. This is a very good way to have many touches without a lot of work.
You can set up a "drip campaign." A drip campaign is a series of emails. They are sent out automatically. This is a very good way to nurture a lead over time.
The Role of Personalization
Your touches must feel personal. A person should not feel like they are just a number. You can personalize your emails. You can use their name. You can mention their company. You can talk about a problem they have. A personal touch is a much more powerful touch. It helps you build trust.
You should also use different kinds of touches. Do not just send emails. Send a few texts. Make a phone call. This shows that you are a real person. This, consequently, helps them trust you.
The Importance of a Good CRM
To manage all these touches, you need a CRM. CRM stands for Customer Relationship Management. It is a software. It helps you track every touchpoint. It helps you see every time you have interacted with a person. This helps you know what to do next. It helps you make your next touch a good one. It helps you get the timing right. A good CRM is the heart of a good strategy.