Create a cohesive and recognizable look

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Consider adding elements that let customers know what your brand is about. For example, the logo of Burger King is a camera lens, while the logo of Burger King is a burger. Even if people have never heard of these brands, they can guess what they do. Simple Steps to Building a Compelling Brand Identity Source: / Burger King Create multiple versions of your logo so you can use it flexibly. Typically, this means having a horizontal logo and a square logo, as well as different colored versions that can be used on light and dark backgrounds.


Once you have your logo, save it in a variety of file formats, such as and , including versions with transparent backgrounds. Then it will be very easy to upload your logo wherever you want to use it. Choose your brand palette A brand palette is a set of complementary colors that you use in your branding. Creating a successful brand color palette does asia mobile number list the following:. The red color of the Coca-Cola can stands out on the shelf, leaving a lasting impression and evoking certain emotions. 's palette of gold, green and red are all colors associated with wealth. Where before you had to study color theory to get a palette that worked, now you can do it with the click of a button using tools like .


The tool generates a palette in seconds and you can continue until you find one that works. You can even save your favorite colors and build a palette around it. Brand Color Palette Example: Another useful tool is . It has a variety of features, including the ability to extract colors from images and let you save them as color palettes. See how it works below. Screenshot source of a tool for extracting color from photos: When choosing a color palette, choose colors that reflect your brand’s personality and resonate with your target audience.