Preston Publishing , a language learning publisher, segments its members precisely, according to the goals they want to achieve through learning. When subscribers tell them what language they want to learn, they target that type of material and offers in their emails, which maximizes subscriber engagement and satisfaction.
7. Segment by Email Activity
Email is the most effective way for brands to communicate with their customers according to 51% of customers — so you should have them looking for your emails. Email engagement tracking helps you tailor your communication strategy based on customer interactions with your emails.
Strategy:
Highly Engaged Subscribers: For those who consistently open and/or click, be sure to provide them with plenty of content, volume of newsletters, and real offers to keep them interested.
Moderately Engaged Customers: Moderate respondents may europe cell phone number list prefer shorter, more concise messages. Finally, if you’re announcing a sale or making a necessary call to action such as inviting someone to make a purchase, this is when your audience will be listening, so make sure you reinforce your important message or call to action directly and clearly.
Inactive Subscribers: For those who rarely or never engage, try a re-engagement campaign using a compelling subject line, promotion, or survey to learn more about what they like.
Real World Example:
Huda Beauty saw a decline in performance across the board and decided to completely revamp their email strategy with engagement-driven email segmentation. Regular campaigns were only sent to active subscribers who opened an email in the last month, and even emails with a full list were sent for major sales holidays. This allowed them to double their email revenue growth year-over-year.