Personalization based on Location and Time Zone

[Mostafa044]

With email users reaching 4 billion (and projected to reach 4.6 billion by 2025), sending emails at the right time can be a game changer. Taking into account the customer’s geographic location and time zone ensures timely and contextually relevant content is delivered.

Strategy:

Event Promotions: Promote local events or store openings that apply to the customer's area.
Weather Based Suggestions: Suggest products that suit the local weather, such as a raincoat during the rainy season.
Best Send Time: Send emails to land at the best engagement time in the customer's time zone.
Real World Example:

For example, a fashion store tailors their email campaigns to trigger europe cell phone number list specific weather conditions in New York City. In the summer, they sell light clothing, in the winter, sweaters and warm jackets.

Once you know where and how your subscribers signed up for your mailing list, you’ll know what they’re interested in and like. You can drive these conversions to be highly engaged and build relationships by tailoring your content to suit the signup source!

Strategy:

Webinar Attendees: Next, if the customer chooses to attend the webinar, send them content that further discusses the webinar. This content can be additional resources, supplementary articles, or relevant special offers.
Social Media Signups: Customers who come through social media may prefer short, graphic-oriented content. Use simple yet effective visuals, concise announcements, and clear calls to action to communicate to this audience what they need to do.
For In-Store Customers: Emphasize limited-time in-store offers, upcoming events, or rewards systems to incentivize return visits for signups from in-store trips.