Segmentation Based on Browsing Behavior

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Even if no purchases are made, a customer's browsing activity can be used to gain insight into their interests and target content delivery.



Product Interest: If users repeatedly view running shoes, promote best-selling products or new products in the same category.
Abandoned Cart: Remind them about the products they left in their shopping cart, perhaps with a discount that will expire to help them complete it.
Content Engagement: If they’ve read a few articles on a particular topic, provide related products or more in-depth content.
Considering that 74% of online shoppers get frustrated when content isn’t relevant to their interests (Mailmodo), it’s a good idea to keep your emails relevant to what they’re looking for.

Real World Example:

Totes Isotoner, a clothing company, segmented users based on their europe cell phone number list browsing history. By targeting items from categories that users were interested in via email, they saw a 7,000% increase in email revenue .

4. Demographic Segmentation
Segmenting emails and customizing content based on demographic characteristics ensures relevance, thereby increasing the likelihood of engagement.

Personalized emails have a 188% higher open rate, compared to 12.1% for non-personalized ones. So, the more relevant your email is, the more likely it is to get a response.
e:

A home store that sells furniture to 25–34-year-olds in urban areas produced an email campaign for space-saving contemporary furniture solutions, perfect for small apartments. It worked well for the audience they were talking to. It worked well for the constituents they were targeting. It worked well for the audience they were targeting.