How is Your Phone Number Data Being Used Online?

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This is important because emails sent to segments get 100.95% higher click- through rates than regular emails. If you’re not segmenting based on engagement, you’re missing out on a lot.


Intermix, a women’s clothing store, successfully implemented engagement-based segmentation . By monitoring historical purchase patterns and email engagement, they grouped their customers into segments such as VIPs, sale shoppers, and brand advocates. Personalizing email content based on this increased email revenue by 28%.

2. Use Purchase History to Send Relevant Offers
Sending the same promotional offer to every customer is not only ineffective, but also irrelevant and spammy. Instead, using purchase history helps personalize recommendations, leading to higher customer satisfaction and, thus, increased sales. When customers are shown product suggestions that align with their previous purchases, they tend to be more engaged, making higher conversions and increased repeat purchases a reality.

Mailmodo found that 25% of email marketing revenue comes from europe cell phone number list campaigns segmented based on purchase behavior. This means that businesses that focus their emails based on past purchases generate more sales than those that simply send out general promotions.

Strategy:

Complementary Products: If a customer purchases a camera, suggest accessories such as lenses or a tripod.
Refill Reminders: For consumable items, send reminders when the item is likely to run out.
Exclusive Access: Giving newcomers early access to areas they have previously shown interest in.
Real World Example:

Amazon does this very well by studying an individual’s purchase history to suggest complementary products. This tailored strategy has been a huge contributor to their high conversion rates.