Retargeting Ads: Prevent Leads from Getting Lost

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You’ve seen this before—those ads that follow you around after you’ve viewed something but not bought? Yes, that’s retargeting, and trust me, it works. About 96% of people won’t buy the first time they visit your site. They’re just browsing around, maybe checking out their options. Retargeting ads are a lead nurturing strategy. It’s how you stay on their minds without having to be face-to-face with them and how you nurture leads who might otherwise forget about your product.

So, let’s say someone views your product page or even skims your blog but doesn’t take action. No problem. Then, as they browse the web, your ad pops up again, reminding them of the product they viewed. Maybe you offer a review or a discount. It’s just a little nudge—not pushy, but enough to jog their memory and boost your lead nurturing strategy .

It’s not about being overly aggressive. Retargeting is just a gentle reminder. It’s one of the best ways to recapture leads who almost bought but didn’t follow through. It’s subtle, but it works, giving those on the fence another chance to think about hitting the “buy” button and ensuring you nurture leads until they’re ready to convert.

Build Good Relationships with Existing Customers: Don't Just Keep Them Waiting
So, yeah, you made the sale. Cool, great job. But, don’t forget about the europe cell phone number list customer. People are always chasing new leads, new customers, but what about the customers you already have? They’re already there! And, did you know? Only 29% of companies even bother to check in after the first purchase. That’s… yeah, that’s kind of crazy when you think about it.