Webinars and events are valuable tools for building an email list for email marketing while also showcasing your expertise. Webinars are effective because they provide immediate value to attendees. The average registration to attendee conversion rate for webinars is 35-45% ; therefore, webinars are a powerful list building tool.
Require Registration: To participate in the webinar, ask people to register by providing their name and email address. Use a simple registration form to minimize barriers to entry. Webinar registration forms with fewer fields have been shown to have up to a 50% higher completion rate .
Provide Value: Focus on a topic that people are interested in in the context of what they want to achieve, but may not be able to do right now. So, if you’re in the fitness space, host an event called “5 Quick Home Workouts.”
Follow up: After the event, send a follow-up email with resources to attendees, reiterating why they signed up for your mailing list. This means they have a good chance of attracting new customers.
Webinars also help build credibility. People who attend events that benefit them are more likely to engage with your future emails and promotions.
8. Add Opt-In During Checkout
The easiest and most convenient way to build an email list for europe cell phone number list email marketing from interested customers is to add an opt-in during the checkout process. Businesses that include an opt-in during the checkout process will see a 30-40% increase in email list growth .
Position the Opt-In Clearly: Provide a checkbox that says, “Subscribe to receive exclusive offers and updates.” Make sure it’s visible but not intrusive so it doesn’t interfere with the checkout process.
Benefit Highlights: Tell customers why subscribing is beneficial to them. For example, they’ll hear about sales early, or get loyalty rewards, or personalized recommendations.
Keep it Optional: Avoid checkboxes that are supposed to comply with your data privacy laws. Customers must proactively opt in. This method works especially well if the customer has already chosen to spend money with you.
Converting a customer to a subscriber has opened the door for future engagement and repeat business.
Don't underestimate offline methods of building an email list for email marketing. These methods are best used in face-to-face contact situations.
Community Forum: Phone Number List Insights
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