mistakes to avoid when generating business leads

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Email sequence: After someone gives you their details, send a series of helpful emails. Provide education, answer frequently asked questions, showcase success stories, and provide help—not a sales pitch.
Call or Text (if applicable): For valuable leads, a good follow-up phone call or text message can work wonders. Be respectful and never stalk.
Retargeting ads: If someone visits your site but doesn’t convert, show them a simple reminder ad later through Facebook or Google. If someone visits your site but doesn’t convert, show them a simple reminder ad later through Facebook or Google.
Returning leads often convert better than leads who click once.


The worst position to be in is needing leads fast. That’s when panic decisions happen. Good lead generation is about building a system so that leads come in steadily—even when you’re busy serving clients.

Here’s the benefit: Companies with a formal lead generation process europe cell phone number list generate 133% more revenue than companies without one. It’s not luck. It’s consistency. Companies that succeed at lead generation have a process—not good intentions.


2. Making your website too complicated: If it takes more than a few seconds to get a quote or find the next step, you're losing prospects.

3. Relying on just one channel: Don’t put all your eggs in one basket. Combine short-term strategies (like advertising) with long-term strategies (like SEO or partnerships).

4. Not following up: Most companies don’t follow up enough. You don’t bother people by asking how they’re doing—you give them the opportunity to act when the time is right.

5. Ignoring data: If you’re not tracking, you’re just guessing. Even basic tracking can save you from throwing away thousands of dollars down the wrong path.