Provide Incentives for Opt-In Newsletter Signups

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You can set controls and decide how long after a visitor enters your site the popup will appear.We’ve already talked about lead magnets, but it’s worth mentioning again. Lead magnets turn an offer into an incentive offer .

Imagine you visit a website for the first time. There is a sign-up form on the sidebar of the site that asks for your email address. That's it.



Clearly state the benefits of signing up to get more subscribers. See the example of a newsletter signup form below, where the company clearly states the benefits. The 10% discount on their next purchase further sweetens the deal and encourages hesitant site visitors to sign up for the company’s newsletter.

Contests and giveaways are a great tool for generating leads from email marketing simply because people love the chance to win. From bragging rights to sought-after prizes, nothing motivates users to give out their names and email addresses like the chance to win big. In fact, Psychology Today ’s Sander van der Linden, Ph.D., notes that competitiveness is something that evolved alongside our basic survival needs.

You may want to consider using the following strategies to europe cell phone number list maximize the impact of your contests and giveaways on email marketing lead generation:

Use Email to Nurture Participants: Don’t just collect emails and forget about them. You should set up an email marketing campaign to engage all participants, not just the winners.
Limited Time Offer: You can create urgency by running a contest for a limited time. This will increase participation rates because no one wants to miss out.
Create a Tiered Entry Method: While email can be the basic entry method, offer additional entries through other marketing channels. This will encourage actions like sharing on social media or referring a friend, potentially increasing your reach.
Follow-up Strategy: Create a plan to integrate new email leads into your regular email marketing efforts after the contest ends.