Webinars bring together two marketing tactics that

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A/B testing is one of Hello Bar’s unique built-in features. You can create two or more versions of a popup with slightly different CTAs or other elements. Hello Bar will automatically show one version to some site visitors and the second version to others.


Depending on which version gets more clicks and conversions, you can identify the best elements to use in your lead generation forms and pop-ups.

With Hello Bar, you don’t have to comb through the data. It will automatically tell you which version “won” your A/B test.

You will know which offers to use in the future to generate more high-quality leads.

We recommend testing only one element at a time, to get conclusive evidence that one version works better because of it. For example, you might A/B test a CTA in one round of testing, its copy in the next round of testing, and so on.

3. Host a Web Seminarwork extremely well: video and interactivity.

During an online seminar, you can show your audience anything you want. For example, if you are giving an Adobe Photoshop tutorial, a screen recording might be better. On the other hand, if you are selling shoes, europe cell phone number list a live video recording of you on camera might be more useful.

According to the Content Marketing Institute, 62% of B2B marketers host webinars and it is one of their top five preferred content formats. This clearly shows the importance of webinars for B2B marketing and lead generation .

Webinars don’t have to be watched live, as you can also replay your webinar later for people who missed it. Strip out any promotional offers you’ve included, then publish the video on your blog, YouTube, or landing page (or all three).