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A weekly playlist put together by employees can show the human side of your company. Create a video to your advantage )Use video to your advantage Create a video campaign to show what your product can do. You can create a simple demo or a more detailed video exploring your product features. It can be both entertaining and informative. Whether your company has a channel, uses video on your website, or takes advantage of features like video marketing, showing people where your company is going can go a long way and, in many cases, do things that text or static photos can’t.

Using storytelling on social media )Explore storytelling on social mediaUsing phone number library storytelling in your marketing allows you to share personalized, relevant, and compelling messages with your audience. Isn’t all marketing about telling potential customers a story they can identify with? The basis of emotional marketing is to appeal to the user’s emotions and create memorable messages for your audience. Focus on your target audience and Weave your story around your target audience and their pain points.

Then, show them how your product/service can help. We wrote a whole article about the power of brand storytelling. Use these ideas to put your social media content on the calendar, create your own social media campaign, or activate your creativity to develop more effective ways to use impactful social media campaign ideas and attract more social media followers through your marketing campaigns this year and in the future.