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Definition of Niche Marketing A niche is defined as a subset of a larger group or market. For example, Millennials are a fairly large target audience. Work and own Still, millennials who work in and own software are a smaller subset you can target, for example, if you are launching a specific product line. As for niche marketing, it is all about targeting. Niche marketing is a highly targeted form of advertising.

Companies can market their Through niche marketing, businesses phone number library can market their products and services to a small, specific, and well-defined audience. Many organizations use this strategy to support underserved populations and reap the rewards of brand loyalty. How to Segment Audiences into Segments There are a variety of ways to divide a large audience into smaller subgroups. Any one or any combination You can use any one or any combination of these factors (which can be found on your website’s or most social media platforms’ analytics dashboards): Demographics: Age, gender preference, income level, education level, or employment status are all examples of demographic categories.

Hobbies Political leanings Lifestyle Psychographics: Everything from hobbies to political leanings, lifestyles, values, spending habits, and personality traits fall under the umbrella of psychographics. Once you’ve set your demographic preferences, these can help narrow down your niche. It’s pretty self-explanatory. If your target audience is people Geography: This is pretty self-explanatory. If your target demographic is people who live within miles of your retail store, you can differentiate them from the larger crowd by: Benefits of Niche Marketing: Your message will resonate more strongly.