Conversions: The desired actions you want users to take after clicking your ad (e.g., making a purchase, filling out a form, downloading a resource).
Conversion Rate: The percentage of clicks that resulted in a conversion (Conversions / Clicks).
Landing Page: The specific page on your website where users are directed after clicking your ad. It should be relevant to your ad and optimized for conversions.
Ad Extensions (Google Ads): Additional information you can add to your ads, such as sitelink extensions, callout extensions, and structured snippet extensions, to make your ads more prominent and informative.
Launching your first PPC campaign might seem daunting, but breaking it down into manageable steps makes the process clearer:
1. Define Your Goals:
What do you want to achieve with your PPC campaign? Be specific (e.g., increase online sales of a specific product, generate leads for a particular service, drive traffic to a specific landing page).
2. Choose Your Keywords:
Conduct thorough keyword research to identify the terms your stockholder data target audience is using when searching for products or services like yours.3 Utilize keyword research tools and consider different match types (broad, phrase, exact) to control how closely user searches match your keywords.
3. Create Compelling Ads:
Write clear, concise, and persuasive ad copy that highlights the benefits of your offer and includes a strong call to action. Ensure your ads are relevant to your chosen keywords and your landing page.
4. Design Effective Landing Pages:
Your landing page should be directly relevant to your ad and optimized for conversions. It should have a clear headline, compelling content, a prominent call to action, and a user-friendly design.
5. Set Your Budget and Bids:
Determine your daily or campaign budget and set your maximum bids for your chosen keywords. Start with a comfortable budget and adjust based on performance.