Broken Link Building: Identify broken links on other websites and offer your relevant content as a replacement.
Brand Mentions and Linkless Mentions: While backlinks are crucial, brand mentions (even without a direct link) can also contribute to your website's authority. Monitor and try to encourage link attribution for brand mentions.
Social Signals (Indirect Influence): While not a direct ranking factor, strong social media engagement can indirectly contribute to SEO by increasing content visibility and potentially leading to more backlinks.
A solid technical SEO foundation is essential for allowing Google to crawl, index, and understand your website effectively:
Website Architecture and Navigation: Ensure your website has a clear and logical architecture that makes it easy for both users and search engines to navigate.
XML Sitemap Optimization: Submit an updated XML sitemap to Google Search Console to help Google discover and index all the important pages on your website.
Robots.txt Optimization: Properly configure your robots.txt file rich people data to guide search engine crawlers and prevent them from accessing non-essential pages.
Canonicalization: Implement canonical tags to prevent duplicate content issues by telling Google which version of a page is the preferred one.
HTTPS Implementation: Ensure your website is secured with HTTPS. This is a trust signal and a minor ranking factor.
Structured Data Implementation (Schema Markup): As mentioned earlier, use schema markup to provide Google with structured information about your content.
Core Web Vitals Optimization: Focus on improving your website's Core Web Vitals (LCP, FID, CLS) to enhance user experience and improve search rankings.
International SEO (If Applicable): If you target multiple regions or languages, implement proper hreflang tags to tell Google which language and regional version of a page to show to users.
Mobile-First Indexing Compliance: Ensure your mobile website has all the important content and functionality of your desktop site.
The Evolving Landscape: Adapting to Google's Algorithm in 2025