Limited Advertising and Discovery Tools
Unlike Facebook, Instagram, or Google Ads, WhatsApp does not support native ads or search features. Customers must opt in first, meaning you need to build and maintain your contact list through other marketing channels.
Challenge: Scaling outreach on WhatsApp alone is difficult—you need email, social media, or web traffic to fuel your opt-in list.
2. Strict Privacy and Compliance Requirements
WhatsApp places high importance on user consent and privacy. Businesses must obtain explicit permission before sending messages, and violations can lead to blocks or even bans. You also need to comply with regulations like GDPR or CCPA, especially when handling customer data.
Risk: Misusing WhatsApp for spammy promotions can harm your brand reputation or result in legal action.
3. Management Can Be Time-Consuming
Handling conversations, especially if you list of bosnia and herzegovina whatsapp phone numbers have many customers, can be resource-intensive. While automation helps, users often expect fast, human responses. If you can't respond quickly, it can frustrate users and damage your credibility.
Solution: Invest in chat support teams or tools like WhatsApp Business API with AI chatbots to manage volume efficiently.
4. Limited Message Broadcasting
With the free WhatsApp Business app, you can only send broadcast messages to up to 256 recipients at a time, and only to people who have saved your number. This limits scalability for larger campaigns unless you're using the paid Business API.