The picture shows what to do after the peak.

[kexej28769@nongnue]

So keep track of those numbers and know, "Have we reached our goal yet? Our revenue growth forecast, are we there, or are we still far behind?" Make sure you check the tech all the time. Is out of stock going to be a problem soon? Should we make sure we edit some of our pages?

Are all our products alive? Is everything crawlable? Is everything indexable? Also, just make sure you're updating stakeholders as you go. Especially if it's longer than expected, don't wait for them to come to you and say, "Oh, have we hit our target yet?" Or, "How are the numbers looking?" It's very important with some of the reporting automation setups that we had in the first place, just make them really transparent and very easy for stakeholders to access.

After the peak

After the peak period, it's all about communication right now. You'll teacher database get a lot of questions, and SEO is just one channel. Your organic traffic and your organic income is just one channel among many. It's going to be very important to the business as a whole to know how these conversations took place, which channels hit the target, which ones didn't.

Whether it's good news or bad news, it's important to be as transparent and open as possible about what the data looks like and what we learn. Now, what I always encourage is to plan ahead. Now, this is a meeting that will probably involve many different stakeholders from different teams.