The most risky problem is the possible

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The marketing fund is the collection of money that the franchisor receives from all franchises with the aim of creating advertising campaigns towards a final consumer.

Although the concept is apparently very simple, there can be risks behind a bad management of the marketing fund.
Often, in fact, if it is not managed correctly, without a clear policy and timely reporting, some affiliates could start to create problems.

conflict that will be generated between the affiliates and the chinese student data parent company and that will undermine the foundations of your franchising network .
We have seen networks with affiliates in open controversy with the parent company, and very often these controversies started precisely from misunderstandings due to the marketing fund.

So how to manage the marketing fund to avoid conflicts with the parent company?