So how do you become a great industry co-leader?
Learn more here: Franchising: what it is, how it works,
A great number 2
To become a great number 2 before overtaking, there are mainly 3 key points:
1- Differentiation
You have to focus on being clearly and substantially different chinese overseas australia data from the industry leader. Let's always take the example of McDonald's and Burger King to understand what it means to do things in a clearly different way.
Initially, to an inexperienced eye or to those who do not frequent this type of place, it may seem like they are dealing with the same format with two different names. In reality, there are many differences, starting with the product itself that is sold. In fact, Burger King has.
contract and characteristic elements
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