Igor Berezina spoke about

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I wanted to continue the series of short interviews for the blog with famous marketing professionals. Of course, I immediately turned to Igor Kachalov , one of the best Russian marketers, managing partner of the Agency "Kachalov and Colleagues" . Igor, in addition, has been working in Kazakhstan for a long time, actively and successfully. He immediately agreed, for which I am very grateful to him.

1) Igor, in your opinion, is there any specificity of marketing activities in Kazakhstan in comparison with Russia? If so, what is it?

the specifics of the geography of markets and their south korea cell phone number list concentration. I fully agree with him. I will look at marketing activities from the other side - from the side of managers as people. Kazakhstani managers are more, almost twice as, dynamic than Russian ones. A small example: it is very difficult to convince Russian managers that Russian consumers have already grown and have quite large incomes, and in the near future they will grow twice as much. They are characterized by an underestimated self-assessment of the market and its prospects. For managers in Kazakhstan, it is the opposite. You are characterized by a more accurate assessment of your market today and a more positive view of the prospects for market development.

2) What practical consequences might the creation of the Customs Union have for marketing professionals and companies (marketers, researchers, advertisers)?

Growing competition. I know many managers in Russia who have already included Kazakhstan in the list of priority regions for their sales. Get ready – it will be hotter!